BookSpring would like to send a warm thank you to all the Austinites who participated in the recently-finished Be Book Smart campaign, as well as Macy’s for hosting it. From June 21st to July 12th, customers shopping at the Macy’s in Barton Creek, the Domain and Lakeline could donate $3 to Reading Is Fundamental and in return receive a coupon from Macy’s for $10 off their next $30 purchase AND 15-20% off storewide. Macy’s then gave 100% of the donations to Reading Is Fundamental to be used in buying and distributing books to children.
This kind of support of reading is especially important over the summer, when the months without school take effect and children forget what they’ve been learning all year. This is especially true for children in lower-income families, and these summers of learning loss layer on one another to widen the learning gap between children of different socioeconomic classes. While a survey done by Reading Is Fundamental and Macy’s in May showed that 91% of parents recognized the importance of reading, not all of these parents can afford to buy their children books instead of groceries, or to sit down and read to their child instead of working.
This is where BookSpring comes in. BookSpring distributes books to schools where over 90% of the population is eligible for Free and Reduced lunch. Many of the students in these communities only have access to books at school, which is why campaigns like Be Book Smart, which provides kids with books to read outside of school, are so important.
“Millions of children who may not have access to books, especially at home, can now have the opportunity to experience the magic and power that books provide,” says Carol H. Rasco, president and CEO of Reading Is Fundamental as she thanks Macy’s for their support.
The 2015 Be Book Smart campaign marks the twelfth year of partnership between Macy’s and RIF in the effort to provide books to children who need them. This year, enough money was raised to donate and distribute 580,000 books. Within the last twelve years of partnership, Macy’s and Reading is Fundamental have raised 12 million dollars and provided more than 11 million books to kids in need of them.
“We are proud to support Reading Is Fundamental’s work to inspire children with the joy of reading all year long, especially during the summer months,” said Martine Reardon, Macy’s chief marketing officer. “The Macy’s Be Book Smart campaign shows that we can make a meaningful difference in those communities who are most in need of books.”
Once again, BookSpring would like to send a sincere thank-you to every person who bought a $3 coupon at Macy’s to help give books to children, and to Macy’s itself for hosting this amazing campaign. The people of Austin made a great show of support at the Barton Creek, Lakeline and Domain Macy’s, and the donations from those stores will come back to BookSpring so we can help our local children succeed in school and in life. Because of your support, children will have a chance to read books this summer and come back to school even brighter.